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Core Identity
History
Brand System
Purpose & Values
Brand Personality
Brand Narrative
Brand Elements
Brand Voice
Brand Tone
Brand Colors
Logo Guidelines
Typography
Iconography
Photography
Brand Application
Clarity: Our Guiding Goal
Compassion: Our Guiding Ethos
Genuine: What Makes Writing Human?
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Core Identity
History
Brand System
Purpose & Values
Brand Personality
Brand Narrative
Brand Elements
Brand Voice
Brand Tone
Brand Colors
Logo Guidelines
Typography
Iconography
Photography
Brand Application
Clarity: Our Guiding Goal
Compassion: Our Guiding Ethos
Genuine: What Makes Writing Human?
Brand
Guidelines
identity manual
identity manual
At Virtuous, our mission is to move the needle on global generosity by helping nonprofits better connect with and inspire their supporters. To help tell this story, we’ve crafted these guidelines and a bold, durable style that reflects our identity.
Explore the Guidelines
Welcome
Our History
Brand System
Purpose & Values
Brand Personality
Brand Narrative
Logo
Voice
Tone
Colors
Typography
Iconography
Photography