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The Virtuous logo includes the mark and the wordmark. These elements have been exactly positioned and proportionally fine-tuned.
The mark is the graphic element, to the left of the wordmark.
The wordmark is a custom typographic treatment of the Virtuous name.
Our logo has two orientations: horizontal and mark-only.
The horizontal orientation should be used most often, as it is the most recognizable and legible orientation.
The mark-only version can be used as appropriate for audiences with strong brand awareness.
In order to give our logo maximum legibility, please allow for clear space with margins equal to the size of our mark. This gives the logo prominence and ensures it will not be obscured or diminished by surrounding elements.
To maintain clarity and legibility, the horizontal logo must be equal or greater than 1.125″ wide in printed applications and 200px wide in digital applications.
The Virtuous logo can be used in the following formats:
Our full-color logo is used on neutral backgrounds. In instances where our logo sits on a colored background, we prefer the use the full-light version of our logo.
The Solid Tarawera and Solid White versions may be used when a single color is required.
