Brand Narrative

Moving the needle on global generosity is about helping to build a world of givers–people who care about others, who look outside themselves. We believe that a world in which more people are generous is a better one.

Fundraisers are the people on the ground helping transform people into givers, but without good tools to do this, they simply can’t reach enough people in a personal, meaningful way. More generosity requires more givers, not just dollars. Virtuous provides the tools and approach fundraisers need to build more transformative relationships with more people, creating more givers.

Outdated tools and traditional fundraising practices leave nonprofits without the money they need to pursue their missions, but they also leave a lot of potential givers out of philanthropy.

Responsive fundraising is the approach that will enable the most fundraisers to engage the most givers in the most meaningful ways. When these fundraisers listen to their donors, then create connections with them that lead to relevant suggestions for their involvement. They will grow giving and generosity grows along with it.

By supporting and equipping the world-changers, Virtuous aims to
change the world.