Brand Voice

Our voice is a reflection of our personality and comes through in all our communication.

Bold, but not reckless

We’re confident in our point-of-view, and we’re not afraid to shake things up. But we don’t break the status quo just to break things—we can back it up.

Do...

  • Speak confidently about responsive fundraising.
  • Position Virtuous as the best responsive fundraising solution.

Don't...

  • Make claims you can’t support with data, evidence, or a strong argument.

Knowledgeable, not a know-it-all

We’re a good source of information and advice, ready to help nonprofits figure it out. But we know we don’t have all the answers, and we value our customers as the experts on their own operations.

Do...

  • Offer suggestions and ideas, rather than “the one and only way to approach a problem.”
  • Share your own relevant experience.
  • Invite customers to share their own knowledge.
  • Ask questions.

Don't...

  • Assume you know everything.
  • Talk down to anyone.

Trustworthy

Our customers can trust us to be who we say we are, and always tell them the truth.

Do...

  • Share research, reports, and data.
  • Make sure what you’re saying is true.

Don't...

  • Lie, stretch the truth, or leave out important details.

Genuine

We’re actual humans. We’re helpful and kind.

Do...

  • Be your (professional) self.
  • Adapt your communications to reflect your personal style, within these guidelines.

Don't...

  • Pretend to be something you aren’t.
  • Be mean, cold, or corporate.

Join Us On

Copyright © 2022 Virtuous Software, Inc. All Rights Reserved.