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What do we mean when we say, “We’re genuine” or “Don’t be mean, cold, or corporate”? What makes the difference between sounding like a real human being or a sales bot?
Responsiveness. Listening. Connecting with meaning. Making suggestions that make sense based on what the customer/prospect’s goals. We tell nonprofits to communicate this way because it breaks down barriers. It’s true for brands, too.
Start with listening. What does your audience want? What are they asking? What are their pain points and concerns? Actively listen to what they tell you. Ask questions instead of making assumptions.
Then, you can connect in a conversational, appropriate way. Lead with value before Virtuous. Instead of making a pitch, you’re helping solve a problem.
Take a look at these examples. A prospect, Sara, has asked a sales rep a question about integrating her email provider with Virtuous.
Response #1: Sales Bot?
Hi Sara,
Virtuous is more than CRM, it helps you treat every donor like a major donor. With Virtuous, you can unify your fundraising, marketing, and donor development activities, rid your team of redundant back-office tasks, and surface the insights and signals needed to deliver dynamic donor experiences at scale.
From first touch to legacy giving, Virtuous Automation delivers a dynamic donor journey at every step. Celebrate the big (and small) moments. Send personalized messages that prove to your donors how grateful you are for their gifts and how important they are to your mission.
Let’s find 30-minutes this week to discuss this further and we can explore how Virtuous can help you grow your fundraising.
Response #2: Genuine Human
Hi Sara,
Virtuous is more than CRM, it helps you treat every donor like a major donor. With Virtuous, you can unify your fundraising, marketing, and donor development activities, rid your team of redundant back-office tasks, and surface the insights and signals needed to deliver dynamic donor experiences at scale.
From first touch to legacy giving, Virtuous Automation delivers a dynamic donor journey at every step. Celebrate the big (and small) moments. Send personalized messages that prove to your donors how grateful you are for their gifts and how important they are to your mission.
Let’s find 30-minutes this week to discuss this further and we can explore how Virtuous can help you grow your fundraising.
Be Yourself
We love warm, genuine, authentic communication, in which you are yourself, and customers and prospects get to know you as a real human.
Please do:
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