Brand Personality
Virtuous is a friendly and effective partner to our customers and community.
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We’re passionate experts on responsive fundraising, on an intentional mission to grow generosity. We’re deliberate, focused, and effective.
We offer solid advice and clear information. We don’t create fluff or talk just to hear ourselves. We innovate and create audacious solutions to solve problems.
We’re human beings, approachable, encouraging, and kind. We have a sense of humor and are unpretentious.
Our communications and content are friendly and sincere. We practice what we preach and are responsive to our community.
We position value first, Virtuous second. We empower our community to take action and are ready to ask questions, offer suggestions, and encourage them all the way through.
We ask questions, we listen carefully, and we offer tools, ideas, and knowledge that can make a difference. We never miss a chance to remove a roadblock or show a way around it.