Brand Colors
Using our colors consistently helps create familiar, recognizable experiences across our communication and products.
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The primary color palette for the Virtuous brand consists of Vivid Cerulean, Tarawera, and Maastricht Blue.
When using these colors, Tarawera and Maastricht Blue are positioned as the primary colors—with Vivid Cerulean as the accent color.
Vivid Cerulean
#00A3E3
Tarawera
#243746
Maastricht Blue
#081F2C
The Virtuous blue palette is designed to be soothing and calming—evoking peace and confidence.
This palette encompasses the full-color territory with hues like Picton Blue and Aero, keeping the visual voice consistent while incorporating tones that inspire intuition, imagination, and freedom.
Vivid Cerulean
#00A3E3
Picton Blue
#41B6E6
Aero
#71C5E8
Cornflower
#99D6EA
French Pass
#CEE7F2
The variations of Tarawera add a complete set of dynamics to the Virtuous palette.
From Maastricht Blue to Cadet Gray, these cool shades continue to carry on neutrality and balance—while motivating awareness for our stability and reliability.
Maastricht Blue
#081F2C
Police Blue
#415364
Slate Grey
#758592
Cadet Grey
#97A3AE
Weldon Blue
#A6BBC8
Columbia Blue
#C6D6E3
Azureish White
#DBE2E9
Platinum
#E1E7EB
Coral Red
#F9423A
Sunset Orange
#FF585D
Tulip
#FF808B
Light Pink
#FFB1BB
Light Red
#FAC9D1
Pumpkin
#FF6A13
Orange
#FF7F32
Atomic Tangerine
#FFA06A
Romantic
#FFB990
Sazerac
#F5E1C8
Dark Tangerine
#FFB81C
Maize
#FFC845
Gorse
#FBDD40
Flavescent
#F8E08E
Pale Goldenrod
#F3EFA1
Apple Green
#84BD00
Sheen Green
#97D700
Mindaro
#C5E86C
Sulu
#CDEA80
Reef
#D9EA9A
Persian Green
#00B398
Caribbean
#00C7B1
Turquoise
#2CD5C4
Middle Blue Green
#7CE0D3
Pale Robin Egg
#99E6D8
Fuchsia Blue
#7D55C7
Dark Pastel Purple
#9678D3
Pale Purple
#AD96DC
Pale Violet
#C5B4E3
Melrose
#D7C6E6